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Understanding the New Pages Insights Report

Help Desk Article: Understanding the New Pages Insights Report

The New Pages Insights Report is a powerful tool that helps you monitor and analyze newly discovered pages on your website. These pages are identified based on Google Search Console (GSC) data, providing actionable insights to optimize their performance and capture more traffic.


Overview of the New Pages Insights Report



This report highlights pages that have recently started receiving impressions and clicks in search results. It provides key performance metrics to help you understand how these pages are performing in organic search.

Report Features



- Page: The URL of the newly discovered page.
- Clicks: The number of clicks the page has received.
- Impressions: How often the page appeared in search results.
- CTR (Click-Through Rate): The percentage of impressions that resulted in clicks.
- Position: The average ranking position of the page in search results.


How to Use the New Pages Insights Report





Identify New Opportunities
- Review pages with moderate impressions but low clicks to identify opportunities for optimization.
- Focus on pages with high CTR to understand what works and replicate success across other pages.

Monitor New Content Performance
- Keep track of newly published pages and assess their performance metrics to evaluate how well they are ranking and engaging users.

Optimize Pages Directly
- Use the Optimize button next to each page to improve its content and SEO elements based on actionable insights.


Optimization Actions



Optimize Button


Clicking on the Optimize button allows you to refine the page's performance by improving critical elements such as:

- Meta titles and descriptions
- Header tags (H1, H2, etc.)
- Image alt texts
- Internal linking structure

Google Search Console Integration


The integration provides a quick link to view the page's detailed data directly in GSC, ensuring you have all necessary insights to make informed decisions.


Benefits of the New Pages Insights Report



- Stay Ahead: Identify and capitalize on new opportunities as soon as pages start gaining visibility.
- Enhance Visibility: Improve the ranking potential of new pages by addressing SEO issues early.
- Boost Engagement: Focus on pages with high CTR to maximize traffic and conversions.
- Time-Saving: Quickly identify and optimize new pages without manual data collection.


Pro Tips for Using This Report



Prioritize pages with the highest impressions but lowest CTR for optimization. These are your best opportunities to increase clicks.
Regularly check the report to ensure new content is optimized for search engines as soon as it starts ranking.
Use data insights to inform your content creation strategy, focusing on topics and formats that perform well.

By utilizing the New Pages Insights Report, you can ensure that newly discovered pages reach their full potential, driving more traffic and boosting your website's overall performance.

Updated on: 18/11/2024

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