Understanding the New Keywords Report and Keyword Analysis Card

The New Keywords Report is designed to help you identify emerging keywords that your website is starting to rank for. These insights empower you to optimize your content for these new opportunities and capture more organic traffic.

New Keywords Report Overview

This report displays a list of new keywords detected from Google Search Console (GSC) data over a selected period. For each keyword, you’ll find:

- Keyword: The new term for which your website is receiving impressions.
- Clicks: The number of clicks generated by this keyword.
- Impressions: How often this keyword appeared in search results.
- CTR (Click-Through Rate): The ratio of clicks to impressions, showing the keyword's effectiveness.
- Position: The average position of your website for this keyword in search results.

Keyword Analysis Card

When you click on a keyword in the report, the Keyword Analysis Card appears, providing a detailed breakdown of how well the selected keyword is optimized on your target page. The card evaluates multiple factors to determine your Keyword Score, offering a clear roadmap for optimization.

Features of the Keyword Analysis Card

Keyword Score
- Shows a percentage-based score indicating how well the page is optimized for the selected keyword.
- A low score (e.g., 0%) indicates areas for significant improvement.

Optimization Analysis
- Highlights the presence (✔️) or absence (❌) of the keyword in key SEO elements, including:
- Page Title
- Meta Description
- H1, H2, and H3 Tags
- Paragraphs (Body Content)

Keyword Insights
- URL: The page ranking for the selected keyword.
- Clicks & Impressions: Performance metrics for this keyword.

Optimization Action
- A green Optimize button allows you to start improving the page for this keyword by implementing changes directly.

How to Use the New Keywords Report

Identify Emerging Keywords
- Focus on keywords with high impressions and moderate clicks to capture untapped potential.

Analyze Performance
- Use the CTR and position metrics to identify keywords where content optimization could improve rankings and clicks.

Utilize the Keyword Analysis Card
- Review the optimization analysis to pinpoint gaps in your SEO strategy for each keyword.
- Start by addressing missing keywords in key elements like the page title, meta description, or H1 tags.

Take Action
- Use the Optimize button to directly implement improvements, ensuring the page is aligned with the selected keyword.

Benefits of the New Keywords Report and Keyword Analysis Card

- Discover Opportunities: Identify keywords that are gaining traction and optimize for them before competitors.
- Improve Rankings: Understand where your content falls short and make data-driven adjustments.
- Boost Traffic: Target high-potential keywords to increase clicks and impressions.
- Save Time: Focus on actionable insights without sifting through unnecessary data.


By leveraging the New Keywords Report and the Keyword Analysis Card, you can stay ahead of trends, fine-tune your content strategy, and drive consistent growth in your website’s organic traffic.

Updated on: 18/11/2024