How to Optimize Your Image Alt Text and Title Tags

Images play a vital role in enhancing your webpage's appeal and accessibility. Optimizing image alt text and title tags not only improves your website’s SEO but also ensures better visibility in search results. ClickRank makes this process seamless by leveraging Vision AI and a proprietary algorithm to generate naturally flowing, SEO-friendly alt and title tags.

Why Optimize Alt Text and Title Tags?

Improved Accessibility: Alt text helps visually impaired users understand the image content via screen readers.
Enhanced SEO: Search engines use alt text and title tags to better index images, improving your chances of ranking higher.
Context Clarity: Well-optimized tags provide search engines with context, improving keyword relevance.

How Vision AI and ClickRank's Algorithm Work

- Vision AI: Analyzes your images to identify their content, context, and key visual elements. It "understands" what’s in the image, like a human would.
- Proprietary Algorithm: Cross-references Vision AI data with your page’s top-performing keywords from Google Search Console. This ensures that the suggested alt text and title tags are SEO-friendly and incorporate natural language flow.

Steps to Optimize Alt Text and Title Tags with ClickRank

Step 1: Navigate to the Image Optimization Section

Log in to your ClickRank account.
Go to the Optimize tab from the left-hand menu.
Select the page you want to optimize and navigate to the Image Alt section.

Step 2: Review AI-Generated Suggestions

ClickRank will list all the images on the selected page.
For each image, you’ll see AI-generated suggestions for:
- Alt Text: A description of the image, incorporating relevant keywords.
- Title Tag: An engaging title for the image, designed to improve SEO and user experience.

Step 3: Apply the Suggestions

Review the AI-generated options and select the ones that best align with your goals.
Use the Apply button to instantly update the alt text and title tag for that image.

Step 4: Customize (Optional)

If needed, you can manually edit the suggestions to better fit your tone or specific keywords.
Save the changes once satisfied.

Best Practices for Image Optimization

- Alt Text:
- Keep it descriptive and concise.
- Avoid keyword stuffing; focus on natural language.
- Ensure it accurately reflects the content of the image.
- Title Tag:
- Make it engaging and informative.
- Use relevant keywords sparingly.

Monitoring Results

After applying the optimized alt text and title tags, monitor the impact in the Performance tab.
Look for improvements in traffic from image-based search results and overall SEO performance.


By combining the power of Vision AI with ClickRank’s proprietary algorithm, you can effortlessly optimize your images for SEO while maintaining a natural, user-friendly flow. This ensures your website is not only visually appealing but also optimized for better search rankings.

Updated on: 18/11/2024